Hyundai Motor Corporation has achieved a milestone by emerging as the world’s first automaker to promote brand experience through NFTs. Hyundai has collaborated with Meta Kongz to enter the online community-based NFT market. Through this, the South Korean multinational automaker wants to enhance its brand experience and customer community.
The carmaker will issue 30 limited editions of “Hyundai x Meta Kongz” non-fungible tokens on April 20. This will mark the release of its short film that introduced the Hyundai NFT universe concept “Metamobility universe”.
Thomas Schemera, Hyundai Motor’s global chief marketing officer and head of the customer experience division, in an official statement said they are extremely excited to introduce Metamobility through NFTs. Meta Kongz is a popular gorilla character. Through the short film, Meta Kongz shows how mobility solutions can transcend time and space. The film shows Meta Kongz driving a classic PONY and modernly reinterpreted heritage series PONY from Earth to the Moon. It visualizes how mobility solutions can transcend time and space.
Hyundai has risen as the first carmaker to develop community-based NFTs that allow owners to become part of the metaverse community that the company has created. Schemera highlighted that the Hyundai NFT universe will extend the Hyundai brand experience with Millennials and Generation Z in a completely new way. It will reinforce Hyundai’s commitment to innovation in the real world and the metaverse.
The carmaker will provide dedicated channels for the Hyundai NFT community and will manage the asset value of its NFTs. Users will get a 24/7 communications channel with real-time updates on the asset value of the NFTs.