The Gimmicks is an animated series that uses Solana NFTs. It gives fans the freedom to shape the storyline and character arcs over time. And this animated series is from Hollywood actress Mila Kunis’ production studio Sixth Wall. The series has been developed by Web3 animation studio Toonstar in collaboration with Kunis’ Sixth Wall.
John Attanasio, the CEO of Toonstar, described the partnership as “South Park meets WWE, but interactive and greasier”. He highlighted that The Gimmicks came about after pro-wrestlers Luke Doc Gallows and Karl Machine Gun Anderson were released by the WWE when the COVID-19 started. Attanasio said the pro-wrestlers shared their idea about collaborating for some animated shorts on social media. They wanted to get their stories out and keep their creative juices flowing.
As such, Toonstar began working on the concept of The Gimmicks. It features voices of Gallows and Anderson, with fellow wrestlers – FKA Enzo Amore and Rocky Romero. The series is being scripted by Dave Ihlenfeld and David Wright. The writers are renowned for their work in Family Guy and Star Trek.
The Gimmicks is quite similar to Stoner Cats, which is an Ethereum-based animated series. It was created by Kunis’ Orchard Farm Productions. The characters were voiced by Kunis herself and her husband Ashton Kutcher, as well as Jane Fonda and Ethereum co-founder Vitalik Buterin.
It should be noted that Sixth Wall is the digital arm of Orchard Farm Productions. Lisa Sterbakov, the partner at Sixth Wall, says The Gimmicks is an iteration on the Stoner Cats concept. It has the ability for more community engagement and audience interaction.
The Friends With Benefits actress believes that no one has the ideas that push the potential of Web3 or create content as fun as Toonstar does. Kunis pointed out that no one can turn around content as quickly either. She shared that The Gimmicks allows them to experiment with content in and around a community. It takes tech seriously and keeps the content fun.