Adidas in collaboration with Ready Play Me is launching the world’s first personality-based AI-generated avatar creation platform to celebrate its latest Ozworld collection. It’s designed to empower and open up the pursuit of self-expression.
The Ozworld experience allows users to create their unique digital selves which can be taken around the web exclusively with Ready Player Me. Basically, it’s a cross-app avatar platform for the metaverse that allows anyone to explore virtual worlds with one consistent identity. The Ozworld collection represents a platform for style experimentation.
It’s a rallying call for the search for personal expression. Moreover, the accompanying web experience champions the essence of individual personalities than just physical appearances. It prompts users to answer a series of questions, including selecting their favorite Ozworld footwear silhouette to learn more about who they are. The platform will translate the input, once the information has been shared, into a unique digital avatar. It should be noted that the avatar takes aesthetic inspiration from the Ozworld Collection’s dynamic visual codes.
Users can then experiment by animating their avatars. They can also digitally try on and purchase sneakers from the collection. Every user can download their Ozworld alter ego to deploy as stickers and GIFs across their social media accounts. This is the bold new future of personal expression in the virtual world. The unique avatar can transverse the web through a bespoke partnership with Ready Player Me.
This brand partnership pushes the limits of the platform. It offers interoperability in generative avatars with only 1500 different metaverse apps and games.