India’s iconic superstar Amitabh Bachchan is the latest celebrity to join the cryptocurrency wave. CoinDCX, one of the safest currencies in the crypto world, ropes in the Bollywood star as its brand ambassador. Soon, Big B will be seen working to increase awareness about crypto tokens and popularize it as an evolving asset.
According to CoinDCX, Indians have started developing a liking for crypto investments, though there’s a need to increase awareness regarding safe investments using this currency. The team believes that the celebrated actor and his knowledge of the crypto space will be valuable in building this credibility and trust among new users.
The veteran actor will also be stepping into the NFT – (Non-Fungible Tokens) space. This refers to digital assets that represent unique things like in-game items, music, video, and art, among others. Buyers can use crypto tokens to purchase these as collectibles. Bachchan is likely to launch his own NFTs soon.
CoinDCX, which is a leading crypto exchange in India, wants to make sure that everyone can access crypto. The Indian crypto world is seeing an exponential rise, growing gradually over the past few years. The crypto market in India is worth over two trillion US dollars. This figure is likely to increase even more because an increasing number of investors are looking for new investment opportunities and choosing crypto investments as a futurist option with good returns.
It’s expected that the present association of CoinDCX with Bachchan as the face of the campaign will increase the visibility that the crypto space has. It will also build a strong recall for the brand.