Bicycle Playing Cards, a brand that was established in the 1880s, is the latest to acquire the Bored Ape Yacht Club NFT. It plans to develop and monetize physical playing cards using the artwork. Bicycle Playing Cards also intends to work with other Ape owners to create additional NFT-themed decks.
Masha Ievseieva, Cartamundi Global VP of Brand Commercialization, said communities like Bored Ape Yacht Club shape the future of the internet and the future of Web3. The NFT holders are part and parcel of the community that Cartamundi is pioneering and are the most innovative in the space. Ievseieva said Bicycle’s upcoming playing cards are not the result of an official licensing agreement with the NFT brand or its creator – Yuga Labs. Ethereum NFT holders are automatically granted permissive rights to create derivative artwork and products, and even sell them to the public.
Bicycle Playing Cards bought Bored Ape #1227 in June for $187,000. The purchase was made possible through crypto payments firm Moonpay which has done the same for celebrities like Post Malone, Snoop Dogg, and Jimmy Fallon. Ievseieva said the brand chose the Ape with a joker playing card in a helmet because it’s one of just 2% of the 10,000 total Ethereum NFTs that have that attribute. The NFT has a futuristic-looking visor making the character look like a metaverse explorer.
Celebrities are buzzing to Bored Ape Yacht Club NFTs like ants to jam! BAYC is one of the most valuable and successful projects in the NFT space. It has generated around $2.5 billion in trading volume to date from its original collection.