The Covid-19 pandemic had been especially harsh on the hospitality industry. Thousands of restaurants, cafés, and eateries had to shut down. While many kitchens and restaurants shifted to the cloud model, many found no footing in the market. As with the entertainment industry, the hospitality industry also looked towards cryptocurrencies as a savior. One Canadian restaurant recently made it to the headlines for recording a 300% return on Bitcoin investments amidst the pandemic. The owner of this Middle Eastern restaurant says that he had to cover all his fiat reserves into crypto as the last effort to save the business. A year later, the restaurant was doing better than it had done in its history. Aly Hamam, the owner of Tahini, took this bold step after discussing it with partners Omar Hamam and Ahmed Hamam. Now they are thankful for the ambitious step and have since crossed many milestones.
The example of Tahini and the Hamams shows the regenerative power of cryptocurrencies once more. As soon as the news broke out, the global crypto community poured in with appreciation and admiration. Many cited this instance to give people hope amidst a bearish crypto market. The current state of the global crypto market is not very good and many people are starting to fear a big-time crash. However, the story of Tahini makes them want to believe that HODLing for long enough can still change lives. The global crypto community is now looking forward to the next rally of the crypto market.