The cryptocurrency market is set to get bigger and better in the new year as Crypto.com has bought ad space for the 2022 Super Bowl. This is part of the Singapore-based platform’s effort to take cryptocurrency mainstream.
Crypto.com is also the sponsor of the Los Angeles women’s soccer team – Angel City Football Club. And in November, the platform spent a whopping $700 million on rebranding the Staples Centre to Crypto.com Arena.
Steven Kalifowaitz, Chief Marketing Officer at Crypto.com, told the Wall Street Journal that the ad purchase was a way of telling people that crypto isn’t a fad. He said it is the basis of the next version of the internet.
Kalifowaitz believes cryptocurrency is for everybody. He said that by stepping into the sports sector, Crypto.com can reach out to a wider audience. And Super Bowl is more than just a step.
Companies featuring in Super Bowl ads get to reach out to a huge audience. According to AcuityAds in regards to the 2021 Super Bowl, Amazon’s advertisement Alexa’s Body had gained over 12.1 million views across digital platforms. Jeep’s ad The Middle had 46.8 million views and Paramount’s Expedition had 31.6 million views. The figures were high compared to previous years as many viewers were glued to their screens due to the COVID-19 pandemic restrictions.
Super Bowl’s more than 100 million viewers are made up of millennials at 54%, Gen X at 51%, and Baby Boomers at 52%. It will be a great opportunity for the cryptocurrency market as a whole to penetrate the Super Bowl.