Saturday, December 2, 2023 Seals AUD 25 mn Sponsorship Deal With Australian Football League

The global crypto market has been boosted with’s sponsorship deal worth a whooping AU$25 million with the Australian Football League (AFL). The deal covers AFL’s men’s and women’s competitions. Commentators have described this as one of the biggest sponsorship of any kind in Australian sport. also sponsored the women’s AFL as it highlighted Australian women’s higher than average adoption of cryptocurrency by global standards. Karl Mohan,’s general manager Asia & Pacific, said their research showed that 53% of crypto investors were women. This motivated the platform to embrace AFLW into its deal. Mohan said it’s mainly that invest, but in the Australian market, there are more women investors and AFL has led the way in bringing gender diversity to the Australian sport. The Singapore-based company has also roped in Hollywood A-list actor Matt Damon as the face of its TV commercial campaign in Australia.

In recent months, has spent over AU$1.5 billion on a series of sports branding deals. This includes a USD700 million naming rights agreement of a Los Angeles baseball stadium – Staples Center to Arena. The crypto platform is in partnerships with other major sporting clients – Formula One, UFC and Paris St. Germain.

With the latest sponsorship deal, has become the official cryptocurrency exchange and trading platform for the AFL and AFLW. Kylie Rogers, the general manager for customers and commercials at AFL, said they identified cryptocurrency and blockchain as a potential new sponsorship source in 2021. And after months of negotiations, AFL finally sealed the deal with

Gillon McLachlan, chief executive of AFL, said this partnership marks an exciting new chapter for Australian football. He acknowledged cryptocurrency and blockchain as a dynamic and emerging industry. McLachlan said AFL is at the forefront with of the industry’s growth in the country.

Cryptured Team
Cryptured Team
The writers team at is composed of passionate and experienced journalists who cover the latest developments in the crypto and blockchain space. They aim to provide accurate, unbiased and easy-to-understand news and information for their readers, as well as insights and analysis from industry experts. The writers team is always on the lookout for new and exciting stories that can help the general public learn more about the potential and challenges of these technologies.

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