The relationship between sports organizations and cryptocurrency exchanges is long and eventful. It is among the most used field for crypto firms to promote their businesses and services. The fact that many athletes have partnered with crypto exchanges to receive their salaries in Bitcoin goes on to show the deep connection between sports and cryptocurrencies. Crypto exchange FTX US is now breaking headlines for partnering with four prominent sports teams in Washington DC. It is the biggest sports partnership for FTX US in its history of operation.
FTX US did not partner with these four teams on an individual level. Instead, it is the official cryptocurrency, NFT partner for Monumental Sports & Entertainment, which owns and manages these four teams. Washington Capitals hockey team, Washington Wizards men’s basketball, the Washington Mystics women’s basketball, and the Capital City Go-Go basketball are the four teams under the contract. The deal will span across many years, and FTX US will be the sole cryptocurrency and NFT sponsors of these teams for that duration. The crypto exchange will also promote a highlight series titled Big Block-Chain between matches and tournaments. Every future NFT collection drops from these teams will also be on the NFT platform of FTX US.
With the introduction of NFTs in the world of sports, more and more clubs and teams are eager to roll out their collections. It is a great way to interact with fans and bring in new ones. FTX US is on its way to improving its NFT marketplace with these deals and partnerships.