Spam accounts are a big problem for all social media platforms, be it Facebook, Instagram, or Twitter. Recently Elon Musk voiced his concern about bots on Twitter, an issue that has halted Musk’s takeover of Twitter. Today there are millions of bots operating across social media platforms, and their primary work is to flood comment boxes, inboxes, and feeds with spam content. A recent survey and study from LunarCrush have found that crypto-related spam content has increased by a staggering 4000% over the span of two years. It is expected that the overall increase in spam at around the same time would be equally high.
There are many legitimate profiles that will lose a significant number of followers if all bots are removed from social media platforms. It is expected that even Elon Musk will lose half of his 90+ million followers if all bots are taken away from Twitter.
That brings us to an interesting question – do bots and spam serve any real purpose on social media platforms. Or is it completely unethical for social media accounts to pose as real humans? Most people tend to tilt towards the latter, and nobody likes to come across spam. But it’s a sad reality of modern-day social media that spams are everywhere. For the crypto space, spam messages can be a particular problem. Many people can be misguided by spam related to crypto and end up taking the wrong steps, leading to more crypto scams. We can only hope that the problem of crypto spam will be manageable in the future.