All about Crypto & Blockchain’s Exchange Volume Dropped 91% A Year Since Matt Damon Commercial.


A year since Hollywood celebrity Matt Damon’s commercial, the firm saw normalized exchange volume decline by 91%, from $4 billion to $380 million. The advertisement is not to be blamed. It can be said that roping in an A-list celebrity didn’t do the “magic” it expected.

And there is the ongoing bear market; the year 2022 put the crypto market in a deep slumber. However, analysts say that even before the markets took the big tumble, the reception of’s Matt Damon ad was lukewarm. The tagline “Fortune Favors the Brave” didn’t take the market by storm. In fact, the Good Will Hunting actor got mercilessly dragged again for his gig as the face of in a new round of online jeering. Damon, like Kim Kardashian, Larry David, and DJ Khaled among others, is in the line of celebs who have touted cryptocurrencies.’s Dam ad takes you on a historical journey of brave men and women who have a difference in the world inspiring people to “be their bravest selves”. The ad ran during NBC’s Super Bowl LVI telecast. It was directed by Wally Pfister.

Moreover, took a “leap of crypto” by attaining naming rights to L.A’s Staples Center which is now called “ Arena”, under a 20-year contract. After investing millions in ads and naming rights, the crypto firm couldn’t stand up to the crypto winter and had to let go of employees via multiple rounds of layoffs. Furthermore, it canceled a $495 million sponsorship deal with the European Champions League (EUFA).

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More