When it comes to NBA partnerships and crypto acceptance, the Dallas Mavericks have always been at the forefront. Under Mark Cuban’s ownership, the basketball franchise was among the first in the National Basketball Association (NBA) to accept cryptocurrency payments for merchandise and tickets. With the latest association, the firm is further expanding its crypto footmark.
Voyager Digital, a leading crypto trading platform, has signed an agreement with the basketball team Dallas Mavericks with the aim of making cryptocurrencies more accessible via educational programs, community programs, and fan engagement.
The joint venture is an exceptional, 5-year deal that makes Voyager Digital the first crypto brokerage and global partner of the team Mavs. Further, the trading portal will get the naming rights Mavs Gaming Hub, a venue in Dallas for Mavs NBA 2K League.
Mark Cuban believes that this deal with Voyager will let the team and its fans to get to know the crypto trading platform better. They can also learn how to earn more from the platform than from conventional financial applications.
The chief executive of Voyager, Steve Ehrlich stated that their team was excited about this partnership to make cryptocurrency more accessible to one and all. They consider this as a great opportunity to educate people on how to use cryptocurrency in their daily lives and grow their wealth.
Besides the naming rights, the agreement also includes promotions in the American Airlines Center and brand visibility. The firm will officially announce the renaming of Hub shortly.