The English Premier is looking to expand into the digital space and as such, has filed two cryptocurrencies and NFT trademarks in the US. The trademarks were filed last week with the United States Patent and Trademark Office. The English Premier, made up of 20 teams playing top-level professional football, has a huge fan base and following across the world.
Mike Kondoudis, a licensed trademark attorney, revealed this through a tweet. He said the Premier League has filed two US trademark applications for NFTs, cryptocurrencies, digital tokens and collectibles; digital asset trading; financial and crypto services; as well as virtual clothing, footwear, and sports gear.
One of the filings centered on the league’s name and logo of a lion wearing a crown in three-quarter view. Another is about a loving cup trophy adorned with lions on each handle, with a crown on top. The trademark filings cover the creation and sale of digital assets, cryptocurrencies, virtual clothing, and media files supported by non-fungible tokens. It includes the use of Premier League trademarks in virtual, augmented, and mixed reality software.
The football clubs in the English Premier League are also developing their own tokens, NFTs, and cryptocurrencies. Arsenal announced a partnership with Unagi in May as part of its free-to-play game wherein player cards could be bought as NFTs. Users can keep player cards as collectibles or sell them on an open market for in-game currency. They can also trade the cards with other players.