Oracle Red Bull Racing (ORBR), F1’s fastest pit crew, has partnered with crypto exchange Bybit for ORBR’s 2022 NFT collection, which will be minted on the Tezos blockchain. This limited-edition collection will be available through an auction. Bidders get to collect the NFTs representing various aspects of Red Bull’s past, present, and future.
Ben Zhou, the founder and CEO of Bybit, highlighted F1 having a symbolic relationship with crypto as the partnerships between the two industry pulls in young investors into the F1 fan following. He said F1 is the challenger of the norm. It really goes well with crypto and there’s a huge synergy. Moreover, Bybit premiered a film – The Search for the Next Level – starring Red Bull drivers Max Verstappen and Sergio Checo Perez. The film is about the launch of the new RB18 car. The Bybit team tweeted that something big is on the way.
More teams and drivers of Formula One have taken a likening to crypto. Aston Martin F1, to explore fan engagement and investment initiatives, has signed a multi-year partnership with Crypto.com. As such, the crypto exchange has seen Aston Martin NFT airdrops and limited-edition collectibles. Binance has partnered with the Alpine F1 team for NFT airdrops and collectibles. The platform conducted an event on May 20, wherein a fan got to experience the life of an Alpine F1 mechanic. Binance’s CEO CZ tweeted, earlier in the month, that he is looking forward to seeing Binance at the MiamiGP on the Alpine F1 team cars.
Other noted crypto partnerships have also been actively flashing during the Monaco Grand Prix 2022 with Ferrari and blockchain firm Velas Mercedes and crypto exchange FTX, as well as Alfa Romeo and Shiba Inu.