Fnatic is one of the most popular e-sports teams to ever exist. They have tournament-winning teams in most of the league games and have a very large fanbase that follows their every move.
With cryptocurrencies gaining more acceptance from the general public, crypt.com, a crypto exchange, has added the famous e-sports team Fnatic to the list of sponsors. The five-year sponsorship will give the team $15million and will also add payment options for Fnatic fans to buy the special NFTs and other digital products.
This comes with the condition that the jersey will now have the Crypto.com logo placed on the collarbone of the plates. These new updated jerseys need to be worn throughout the tournament of FIFA, League of Legends, Apex Legends, and Dota 2.
This makes Crypto.com second only to FTX, which has also been pushing aggressively to promote cryptocurrencies amongst the tech-savvy. Recently FTX signed deals with Formula 1, UFC, and major football team the Paris Saint-Germain, which have made crypto a new up and coming name.
Sam Matthews, the CEO of Fnatic, says that this decision will help people make smarter and futureproof decisions when it comes to cryptocurrencies. Fnatic also wishes to educate people on NFTs and how cryptocurrencies work. This will help reduce fraud and also make crypto accessible to a large number of people.
Crypto.com hopes to make the new DeFi systems more mainstream with these signings and wants people to know more about the world of crypto. At this point in time, Crypto.com has 10 million customers worldwide, but these users are going to rise significantly in the near future.