Ford has filed 19 trademark applications for its car brands such as Mustang, Explorer, Bronco, Lincoln, and F-150 Lightning, among others. USPTO licensed trademark attorney Mike Kondoudis revealed that the applications cover virtual cars, trucks, vans, clothing, and SUVs. It also covers a proposed online marketplace for NFTs.
The car manufacturer wants to create downloadable artwork, text, audio, and video featuring its cars, trucks, SUVs, and vans which will be authenticated by non-fungible tokens. Ford plans for downloadable virtual goods, computer programs featuring vehicle parts and accessories, and clothing for use in online virtual worlds. This includes online trade shows conducted in virtual reality and augmented reality (AR). The carmaker also wants a marketplace to promote the digital artwork of others through a website, with online retail store services featuring NFTs and digital collectibles.
It should be noted that Ford is not the first car company to show interest in the metaverse or the Web3 space. Toyota, Nissan, and Hyundai also intend to expand into the rapidly growing metaverse space. Bentley and Lamborghini – luxury car manufacturers – have already rolled out NFT collections. However, it’s the latest car brand set to enter the world of NFT and the metaverse. Ford has filed for 19 trademark applications across its popular brands.