Google isn’t just the biggest search engine in the world. In recent years, it’s also emerged as the leading cryptocurrency popularity indicator. Recently, the company was busy with its 23rd-anniversary celebrations.
Google’s beginnings, under the stewardship of Sergey Brin and Larry Page, were humble. However, its remarkable growth has seen it become a household name around the world, and its value is immense to the players in the crypto market.
Most crypto investors, both new and experienced, rely on Google when it comes to searching for information on cryptocurrencies. From searching for new coins to tracking trends in the crypto market to learning the ways to invest in crypto – Google provides all the information that crypto investors need to get started.
Google Trends, in particular, has been the tool that crypto players have benefited from the most. The tool allows users to identify emerging patterns. For example, search queries such as DeFi (decentralized finance), ICOs (initial coin offerings), and NFTs (non fungible tokens) all experienced spikes on Google Trends. These spikes happened well before these elements took center stage in the cryptocurrency ecosystem.
Even though Google took a hardline approach to crypto advertisements back in 2018, its stance has softened since then. Now, Google allows regulated entities to advertise their products and services on the search engine. However, celebrity crypto endorsements remain banned. For advertisers to successfully display ads related to their crypto wallet and exchange services, they need to seek registration and get it approved by the Financial Crimes Enforcement Network.