In a dramatic turn of events, the American rapper and entrepreneur Kanye West has backtracked on his aversion towards non-fungible tokens or NFTs. Just months prior, he sparked controversy when he took to social media to voice his dissent towards NFTs. The public had pressured him to hop on the NFT wave but he had responded he favored a vision of building only “real world” products. But he has interestingly had a change of opinion. He is now gearing up launch a set of NFTs via his musical pseudonym Yeezus (meaning “God of Rap”).
The rapper/designer is popular for his contradictory thoughts on cryptocurrency. In 2020, he was quoted to be believing that Bitcoin is shaping up to be a force of good that can be of use to all humanity. This was followed by his first foray into the world of NFTs where he sold a never-before-released song in the form of an NFT in 2021. West, who recently went through a legal moniker reformation to “Ye”, is the latest rapper to be producing and releasing his own NFTs. He joins the league of big shot celebrities like Liam Payne, David Beckham, Snoop Dogg, Brie Larson, Lindsay Lohan and Jimmy Fallon who are making headlines by gaining expertise in blockchain technology.
The matter came to light when it was revealed that West had submitted several applications for blockchain-centric collectable tokens. This even includes a digital storefront where collectors can buy songs, film content and some online artworks. There is no fixed date for when the Yeezus-based NFT venture is expected to arrive but the filing process implies it will be coming to fruition sometime in the near future. West is an excellent example that proves even someone who was initially conservative to the idea of blockchain tech can be moved to embrace it after seeing its ever-expanding potential.