Kraft Foods, a well-known American giant in the food processing and manufacturing sector, has filed for patents (NFT and metaverse) for many of its brands. Kraft is yet another mainstream company to try and secure its product brands in the crypto sphere. It joins companies like Coca-Cola, Adidas, Nike, and Gatorade.
According to a tweet by the US Patents and Trademark Office, Kraft Foods has a lock on trademarked products like Jell-O, Velveeta, Oscar Mayer, and Philadelphia cream cheese. It has also filed a patent for its own brand. Kraft’s metaverse and NFT trademarks encompass a range of potential products and services. This includes a virtual restaurant where a user can earn virtual assets, food, drinks and even rewards. Users can also earn NFTs, media backed by NFTs and much more.
At this point in time, it is not clear if Kraft is planning to offer any virtual promos. It appears that the company just wants to lock in its trademarks and ensure that it has the required control. One of its beloved brands introduced a small play last year. Oscar Mayer, the much-loved hot dog maker auctioned off a Dogecoin themed pack “Hot Doge Wieners” on eBay in August 2021. This pack also offered 10,000 Doge for free.
It is an interesting time in the crypto sphere, and everyone is eagerly looking forward to more developments. This kind of activity presents investors something to look forward to and also secures the company’s essential patents.
