Ledger, a hardware wallet manufacturer, has developed Ledger Market as a multichain NFT distribution platform that prioritizes safe NFT mints, sales, and storage. Ledger’s launch partners include Tag Heuer of LVMH, Babylon DeFi protocol, as well as the DeadFellaz NFT project, and others.
In summer, users will be able to obtain the Ledger Market Pass, a Genesis NFT. They will have the advantage of exclusive collaborations, limited-edition hardware, and airdrops of Art NFTs from Ledger’s artist-in-residence programs. Ledger Enterprise Create – an NFT management platform for brands – was announced in New York. It also offers creation-to-distribution security for fashion and luxury brands, charities, and financial institutions. The platform will integrate with Ledger Markets, secure treasury management and smart contract creation, and ownership capabilities.
Ian Rogers, Ledger’s Chief Experience Officer, revealed that sales jumped 4.5x day-over-day on the Celsius downturn. Ledger continues to be strong despite the broader crypto market crash. Rogers said Ledger is doing, quarterly, the entire annual revenue of 2020. He outlined that sales are highly correlated with outflows from exchanges because the more people get educated, the more they value security and self-custody as a result.
Rogers said education is a major part of the platform’s mission. As such, it has launched Ledger Quest, a learn-to-earn platform with gaming quests and NFT rewards for Web3 entrants. Ledger has collaborated with NFT projects like World of Women, Cool Cats, and Deadfellaz to expand its materials on a Ledger Academy educational platform.
Pascal Gauthier, CEO at Ledger, during the Ledger Op3n conference at NFT.NYC compared a hardware wallet to a smartphone. He called it a critical digital device when it comes to interacting safely with the digital asset ecosystem. Gauthier said nearly a third of NFT marketplace OpenSea’s trading volume involves a Ledger customer as a buyer or seller, or both. He noted that 45% of the top 100 transactions over an OpenSea involved a Ledger-secured Ethereum wallet.