NFT enthusiasts and Lord of the Rings fans have the chance of possessing limited-edition multimedia non-fungible tokens. Warner Bros. Home Entertainment has partnered with Eluvio, a blockchain company, to launch the Lord of the Rings: The Fellowship of the Ring (extended version) Web 3 movie experience.
Two different editions were dropped on October 21 at web3.wb.com – a first for a major film studio to release a movie as NFTs, which are unique identifiers that verify ownership of digital content. Around 999 copies of the Epic Edition, each priced at $100, and a Mystery Edition, which has 10,000 copies is being sold for $30. Viewers having both editions will get access to the 4K UHD extended version of the movie.
Jessica Schell, GM and EVP, of Warner Bros. Home Entertainment, said The Fellowship of the Ring NFTs are the ones to be available in the WB Movieverse – a new marketplace that will in the future include other titles from the studio. Fans will be able to buy, sell and trade movie NFTs on the platform. Schell said Warner Bros. Home Entertainment is looking at ways to delight and surprise their movie fans and collectors, which is very much true for The Lord of the Rings. The NFTs allow fans to experience the movie in a whole new way.
She called The Fellowship of the Ring, which premiered in 2001, an evergreen film with a passionate fanbase. The NFT drop comes amid Amazon’s Prime Video release of The Lord of the Rings: The Rings of Power series.