Manchester City football club has reached an agreement with cryptocurrency trading platform OKX as its official exchange partner. This is a multi-year collaboration that embodies the men’s and women’s teams as well as the FC’s e-sports operations.
OKX exchange, through the partnership, will gain an in-stadium presence which may come in the form of advertising and branding. It should be noted that the platform is already a host to as many as 20-million customers around the world. Its partnership with Manchester City FC will enhance the exchange’s brand image to reach out to more fans across the world.
Manchester City FC, in an official statement, welcomed OKX as an official partner. The partnership is in line with the club’s shared values of innovation, drive for success, and being at the cutting edge of its respective industries. The club highlighted that OKX exchange’s broad and inclusive approach to reach out to a diverse audience resonates with the team’s approach.
The Manchester City FC and the crypto exchange platform will work on their mutual interests. They will build on technological innovations, talent development in an effort to create whole new experiences for their customers and fans. OKX exchange described Manchester City FC as one of the world’s best-loved and most successful football teams.
Jay Hao, the CEO of OKX exchange, highlighted that football and crypto are for everyone as both create inclusivity within the society. OKX exchange believes the Manchester City FC represents the effect football has to make a positive difference in people’s lives. It brings people together based on the shared love of the beautiful game.
Meanwhile, Machester United has taken to Tezos, an innovative blockchain protocol, as its major tech and training kit partner. Sporting bodies’ collaborations with crypto exchanges highlight the surging interest in digital assets.