The world is quickly moving to the metaverse, as is evident from recent developments. McDonald’s is among the latest entrants to the metaverse. McMetaverse restaurants are soon going to be a reality and McDonald’s McMetaverse will be leading the move. Josh Gerben from Gerben Intellectual Property Tweeted about the same, informing that McDonald’s is now applying for trademarks for its McMetaverse. Users will be able to download content and buy NFTs.
Animal Concerts is the top rival of McMetaverse at this moment. Animal Concerts is creating a virtual event organizing platform. However, neither platform have got their trademarks yet and will have to wait for approximately 10 months. According to Josh Gerben, all major mainstream brands will switch to the metaverse over the next 12 months. However, for now, things are on hold and not much information is available.
Metaverse is poised to be an inclusive space for businesses and brands of all sizes. However, the move of big companies like McDonald’s raises the question of capitalism yet again. If these big brands adopt earlier than smaller brands, the latter will have a hard time finding a footing in the market. At the same time, there can be multiple metaverses coexisting at the same time. In such cases, it would be very convenient for companies of all sizes and shapes to enter the metaverse space. However, it is still not clear as to how McDonald’s will make a transition to the digital space.