Meta is planning to launch a clothing store with designer items so that users can buy these for their avatars, according to an announcement. This store will be in the Metaverse. According to the company, available clothing and accessories will help users express their identity well. It is also a way to entice users to buy items which can be used on Meta apps.
With Metaverse becoming more commonplace and digital activity on the rise, many companies are now including sectors like clothing. This is a way for them to capitalize on earnings and help users find a voice for expression. The name of the new clothing store is Meta Avatars and several brands can be found here.
This store is being rolled out in different markets during this week and has designs from Prada, Balenciaga as well as Thom Browne. Clothing prices haven’t been revealed yet, though all of these can be used to dress avatars on Facebook, Messenger and Instagram.
The idea behind this concept is simple – Meta is convinced that the Metaverse will grow fast in the next few years. With the company’s growth, so will the need for digital clothing and other items. According to Mark Zuckerberg, Meta’s founder – digital goods are an important tool for expression in the digital sphere and a driver for creativity. Experts say that Meta’s attempt to get users to use the metaverse will not be easy. It will take time, and many are taking a wait and see approach.
According to Zuckerberg, this attempt to step more deeply into the metaverse will cost them money. In the next few years, he fully expects the company to lose a good bit of money before getting back into the black.