On 2 February 2022, the Cleveland Cavaliers basketball team announced that it is launching a new NFT project called ‘My Cavs Locker’. This project will be launched in collaboration with the NFT solutions provider, Sweet. The New York-based NFT marketplace Sweet mainly focuses on providing gamified and immersive experiences. The project has been created for the most ardent fans of the Cleveland Cavaliers team. Fans will be given an opportunity to get their hands on an NFT locker. This locker can be used to display some digital collectibles based on the theme of the Cleveland Cavaliers team.
According to the online news sources, the My Cavs Locker NFT is going to be launched a day before the Indiana Pacers vs Cleveland Cavaliers game, on 6 February 2022. The fans who will be attending the game will get the opportunity to claim the first My Cavs Locker NFT. This NFT will be a digitized t-shirt that can be displayed in the My Cavs Locker. The chief information officer of the Cavaliers, Mike Conley, said during an interview that they will make this project an ongoing promotion. He added that the Cavs fans would be able to curate, build and display their NFT lockers in the future.
The press release stated that the upcoming NFTs would consist of digital jackets, sneakers, shirts. These NFTs could also evolve to provide a more immersive experience to the fans in the future. The fans who attend the home games will be able to receive digital collectibles issued in the game. With these developments, it is amply evident that the world of sports is embracing the non-fungible tokens as digital memorabilia.