Salesforce, the world’s most significant customer relationship management (CRM) software company, has partnered with layer two blockchain platform Polygon to develop an NFT-based loyalty program. Ryan Wyatt, president at Polygon Labs, announced the collaboration on Twitter, stating that Salesforce will help its clients onboard to Polygon with its management platform, enabling them to create token-based loyalty programs.
The partnership comes after Salesforce revealed on March 15 that it was expanding its client services to include the management of non-fungible token (NFT) loyalty programs. In addition, Salesforce recently launched a limited version of Salesforce Web3, a platform designed to help businesses create, manage, and deploy NFTs effectively and sustainably. The website for the Web3 platform encourages users to “monitor real-time blockchain data from collections launched on Ethereum and Polygon within your CRM.”
Loyalty programs can significantly boost a business’s revenue, with repeat customers generating roughly 40-41% of a business’s income, according to data from Smile.io, a rewards program provider. As blockchain technologies have become popular, they have increasingly been utilized to enhance customer engagement and provide loyalty rewards. This collaboration between Salesforce and Polygon marks a significant milestone for the broader adoption of NFTs within the business realm.
The Salesforce-Polygon partnership follows several other major brands, such as Starbucks, Square Enix, and Lotte Group, that have collaborated with Polygon in recent months. With over 150,000 corporate customers using its CRM services, Salesforce’s integration of NFT-based loyalty programs on the Polygon blockchain will likely impact the industry.