In a major turn of events, FC Barcelona has canceled their previously signed agreement with NFT Marketplace Ownix, where the former would promote the latter’s services. However, FC Barcelona still sticks to their agreement of exhibiting the soccer club’s first-ever NFT collection on the Ownix platform.
According to sources, there are deeper connections to this deal cancellation. A few days before Barcelona broke the news of breaking the agreement, a crypto entrepreneur business tycoon Moshe Hogeg was arrested in Israel for involvement in cryptocurrency fraud charges. Now it is revealed that Moshe Hogeg had close engagements with Ownix. He publicly lists the company as his area of interest on social media platforms. FC Barcelona declared the news of the agreement breaking on their official website.
Sporting clubs are by now extensively partnering with NFT marketplaces to promote their club and exhibit its past glory. It is another way for clubs to engage with fans. Apart from merchandise and video channel subscriptions, these clubs do not offer much more in terms of engaging with fans. NFTs have come up as a great additional way to let fans browse and purchase club-related artworks. The novelty of NFTs makes it additionally attractive.
How things play out between Ownix and Barcelona is subject to speculation. It is very clear that Barcelona does not want to keep ties with any criminal organizations. Doing so might have huge repercussions for the second wealthiest soccer club in Spain.