According to online news sources, the creative service agency NFTglee has reportedly partnered with former basketball player John Salley. It has been found that through this partnership, NFTglee and John Salley will be launching the SPRK Network. This has been designed to help the celebrities in obtaining the rights for distribution of their brand and content. This will be built on Bitcoin exclusively. The SPRK Network will aim to give back control to the celebrities in the form of freedom rights that the media conglomerates had taken control of for decades. The SPRK Network will consist of celebrity tokens, which will be associated with the factors of name, age, and likeness (NIL).
In a recent interview, John Salley stated that the decision to forge this partnership came as he was continuously looking for new avenues that would give celebrities like him ownership of their work. For him, Bitcoin is synonymous with freedom. The 4-time NBA champion believes that the non-fungible tokens created on Bitcoin will empower many celebrities like him in obtaining freedom from the roadblocks in the entertainment industry. NFTs function as keys for unlocking a host of opportunities and providing value to both the creator and the consumer. He further said that through the celebrity tokens on SPRK Network, he would be able to take back the ownership of his name, content and connect with the public directly.
John Salley will be launching the SPRK Network along with his partners, Ross Mark, Greg Romano, and Dr. Dan Ratner. The launch date has been set as February 22, 2022. The SPRK Network will consist of channels on sports, mind-body wellness, cryptocurrency, documentaries, education, movies, original shows, and comedy specials.