Japanese carmakers Nissan and Toyota have joined their competitors Mercedes Benz and Volkswagen by stepping into the metaverse. Nissan is creating a virtual showroom and Toyota is looking at a virtual workspace for its employees. The former has created a virtual reality version of its Nissan Crossing gallery in Tokyo. It will be using the virtual space to launch its vehicles and other related events in the near future.
Nissan will also use its Invisible-to-Visible augmented reality interface to create limitless possibilities for services and communications. This is an effort to make driving more convenient, comfortable, and exciting.
Toyota, on the other hand, is set to offer its employees a virtual space where they can interact more comprehensively. This virtual workspace will feature employee avatars. The employees can use the avatars to participate in the company’s events and meetings. Moreover, the carmaker’s human resource and technical development teams are already using virtual workspaces. Toyota plans to expand this further into the metaverse soon. A source highlighted that providing virtual workspaces was another communication option Toyota wanted to make available to its staff.
The Japanese carmaker said that with COVID-19 still prevailing, individuals chose to work from home. As such, Toyota is providing younger workers and others with communication choices inside the firm. However, it’s a wait-and-see affair as Nissan and Toyota are yet to opt for a centralized one like Meta or a decentralized one like Decentraland.
Earlier this month, Volkswagen introduced an integrated metaverse campaign to promote the safety and intelligence of its latest Polo model – IQ.DRIVE. The European carmaker also launched an interactive NFT treasure hunt called “Game On”, wherein participants can win a PS5 and advanced driving lessons from Volkswagen Advanced Driving Academy.