According to online news sources, the global authority on color, Pantone, is reportedly going to launch the 2022 Color of the Year in the form of non-fungible tokens (NFTs). Pantone is widely known around the world for providing global standards for the color language used in many industries. It also provides digital solutions to the community of designers. The PMS or the Pantone Matching System is a propriety color space that is used in many industries. These industries consist of fashion design, graphic design, manufacturing, product design, and printing, among others. It supports color management through various stages in these industries, including that in the designing stage all the way to production.
The announcement about the 2022 Color of the Year, made on December 8, 2021, explained that the color will be released through a collection of NFTs on the Tezos blockchain. The Tezos blockchain is most widely known for its environmentally friendly practices and its efforts to work as a “green blockchain”. The announcement further elucidated that the collection will consist of many NFTs, which have been designed by an artist known as Polygon1993. Each of the NFTs will use the color recommended by Pantone in the artwork. Pantone has decided to go with the Tezos blockchain as it believes that it is not only secure and fast but also energy-efficient.
The Vice President of Pantone Color Institute, Laurie Pressman, spoke to the press recently after the announcement. She said that this move, had demonstrated the transformation and innovation that is taking place all over the world. As for the further NFT plans of Pantone, it has been found that they are very much in the works. Although the 2022 Color of the Year – Very Peri Blue – is the first NFT, it will certainly not be the last.
