Crypto exchanges have leveraged sports brands to promote their services for a long time now. Top sporting clubs of the world like Barcelona FC and Manchester City FC also partnered with cryptocurrency firms and NFT marketplaces. NFTs, in particular, is a great way of interacting with fans and giving them collectibles and official digital merchandise. In the United States, crypto exchanges have partnered with top-tier sporting tournaments like the NBA and UFC. A few days back, FTX US partnered with four sports teams in Washington DC. Continuing the trend, Crypto.com has entered into a multi-year deal with Angel City Football Club. According to the official statement from Crypto.com, the partnership is aimed at improving financial education for women athletes and introducing them to the world of digital assets.
Julie Uhrman, president of the Angel City Football Club, says that this partnership with Crypto.com will help them prepare for the coming changes in the world of finances. With the advent of web 3 and decentralized finance, the future of money will look very different. For sports clubs that depend on a booming economy for revenues, adjusting to these changes is very important. Being one of the biggest cryptocurrency exchanges in the world, the deal will be mutually beneficial for Angel City Football Club and Crypto.com.
Over the past few months, crypto exchanges have been battling with each other to earn the top spot. While Binance and Coinbase are progressing in their own ways, Crypto.com has taken it a step ahead, especially in the world of sports and entertainment.