Hello Sunshine, Hollywood actress Reese Witherspoon’s production company, has partnered with NFT collective World of Women (WoW) to make feature films and TV series. This collaboration is yet another sign of the growing popularity of non-fungible tokens and the potential it has for traditional media companies.
Launched in July 2021, WoW has emerged as one of the most popular and profitable purveyors of NFTs. The A-list actress’s production company is set to launch Hello Sunshine x World of Women live event with other diverse women-led NFT projects. It intends to educate women about this new space.
Witherspoon acknowledged that the crypto and NFT space is largely dominated by men. But then there are inspiring leaders like World of Women creating incredible communities for women. The Legally Blonde actress said Hello Sunshine is proud to partner with WoW to expand their universe of characters and to develop innovative scripted and unscripted content.
Hello Sunshine is eager to engage with the WoW community at every step of the partnership and create opportunities for WoW holders. It wants to transform WoW art into powerful stories. Witherspoon has been quite outspoken about her support of World of Women’s mission. She has even made her profile picture and NFT from WoW’s collection. Moreover, the actress has been using her social media platform to talk up the possibilities of the metaverse, cryptocurrencies, and digital art.
Yam Karkai, the co-founder and artist for World of Women, says Hello Sunshine is changing the narrative for women in Hollywood. The production house can play an instrumental role in shaping the narrative for women in the NFT space. As an artist, Karkai believes she could not have envisioned a better partner to expand the ethos core values of their beautiful community through storytelling in new innovative ways.