Swyftx, a crypto exchange based in Brisbane, Australia announced that it signed a major 3-year deal with the country’s National Rugby League. The company is registered in New Zealand and Australia. It manages ca. 300 digital assets and offers trading services for the same.
Started in 2018, the deal with the NRL is a huge milestone for the company. This deal will promote crypto and blockchain to sports fanatics around the country. To emphasize the importance of this deal, it is noteworthy that the country’s women’s Football League competition has signed a $25 million deal spread out over 5 years.
The NRL deal will cover all games played by the NRL, the Women’s NR league and All-Star games. The parties to this deal have to option of extending it for another year, till the end of 2026. To highlight the Swyftx brand, signage will be prominently displayed on the stadium’s LED screens and during TV broadcasts (virtual). The company’s name will also be featured during in-game reviews.
Ryan Parsons, CEO of Swyftx said that Australia is seeing crypto being mainstreamed overnight while talking about the deal to Cointelegraph. Such partnerships are a sign of the confidence in crypto and its adoption by all countries. When asked why crypto exchanges like their company and FTS are seeking partnerships with sporting leagues actively, Parsons cited the mass appeal of sports as the reason. He also said that crypto is not a niche topic for discussion anymore in Australia. Crypto is being adopted by most people and he looks forward to acceleration in crypto regulation in the country.