Khabane Lame, known popularly as Khaby Lame is a viral TikTok sensation who rose to worldwide prominence during the pandemic for his hilarious videos that satirically ridicule seemingly complex daily life hack videos. With his iconic gesture of emphasizing with his two palms open, he has wordlessly reacted to many meme-worthy videos and amassed millions of followers. He is the owner of the most-followed and most-engaged account on TikTok currently with over 143 million followers that are increasing every day. The Senegalese social media influencer and content creator has been winning the hearts of everyone for the last year and is adored by fans on all his social media accounts.
Crypto gets a new Superhero
Crypto players have been trying to woo new users by using many big shot artists and personalities. The ever-growing list includes the likes of Elon Musk, Paris Hilton, Snoop Dogg, Ashton Kutcher, Cristiano Ronaldo and Ellen Degeneres to name a few. Following suit, Khaby Lame just landed his first crypto gig with Binance. The biggest cryptocurrency exchange platform in the world has collaborated with him to make Lame the official face of the brand on social media. Many plans are in the works with Lame who is expected to release videos revolving around Web3 contents through which he will be dispelling misconceptions. He is expected to invite new crypto users by offering relatable content and featuring his signature move to promote Web3 awareness and education.
The TikTok celebrity is also preparing to launch exclusive NFT-based collections with Binance. His videos will help the public that is still highly dubious about Web3 understand its characteristics. By fighting myths, he will offer an angle of familiarity when one of the world’s most-sought-after stars promotes it in a friendly manner. The news was announced on his Twitter and Instagram accounts where he dressed up as Binance’s superhero, poised to safeguard users beginning their Web3 journey.
Lame’s entrance into the crypto ecosystem is a welcome sign for a field that is still recovering from mounting pressures. In recent times, cryptocurrency has had to deal with a devastating crash, Russia’s war with Ukraine and growing geopolitical forces around the world. His videos will indeed offer much-needed cheering up for the cryptocurrency community and even invite more entrants to the field.