VeChain is a layer 1 blockchain. It focuses on sustainability as well as logistics. They have decided to form a partnership with UFC. Also known as the Ultimate Fighting Championship, this network is expected to be integrated into live events that come in a series. Media channels will also be airing these live events as well. The branded assets associated with VeChain debuted on June 11th. This took place in the Singapore Indoor Stadium.
The announcement that came officially said that VeChain is the first base blockchain that has received integration of such scale into the assets of the UFC. They have achieved this by extensively collaborating. Brand visibility is expected to increase through the live broadcasts when it comes to major events from the UFC. Due to this integration, VeChain also has a strong link with a core component when it comes to matchmaking in the UFC. This is the rankings of the fighters.
UFC and VeChain
It’s possible for UFC to reach as many as 900 million people, in as many as 175 countries. Sunny Lu, the CEO of VeChain said he saw the partnership as a moment that was historic. The deal between them is worth as much as $100 million. There is also a minimum agreement of five years. Paul Asencio, the Senior VP and in charge of Global Partnershops at UFC, said that the revenues of the organization are up by at least 30% from last year already.
UFC entering the crypto world can be traced back to the partnership with CryptoCom that happened last year.