Visa is supporting content creators through its newly launched Visa Creator Program to help them create successful businesses with NFTs. Participants in the one-year program will join a cohort that will be small enough size to facilitate community building and support technical mentorship. They will get the opportunity to engage with Visa clients and partners.
Cuy Sheffield, the head of crypto-Visa, highlighted that NFTs have the potential to become a powerful accelerator for the creator economy. Visa has been studying the NFT ecosystem and its potential impacts on the future of commerce, social media and retail. The California-based MNC wants to help the new breed of small and micro businesses tap into new mediums for digital commerce.
The Visa Creator Program wants to collaborate with entrepreneurs working in art, music, fashion and film about seriously incorporating non-fungible tokens into their business model. Micah Johnson, a former professional athlete and the artist behind Aku, says he relied on the NFT experts and advocates in the initial days of his NFT career. He expressed excitement to work with Visa in providing similar mentorship to emerging artists embarking on their NFT journey.
This is Visa’s ongoing effort to help small and micro businesses gain greater access to the digital economy. It is focused on enabling small and micro businesses access funding, resources and expertise. Visa’s crypto product and strategy leaders will cover topics such as evaluating trade-offs between underlying blockchain networks and NFT marketplaces, as well as smart contracts.
Visa’s latest program come after it bought a CryptoPunk for $150,000 in Ethereum in August 2021.