Serenade, an Australian music technology company, has gained a milestone as actor Hugh Jackman is the latest high-profile investor to have backed its latest USD 6 million funding round. The Sydney-based company, founded by Max Shand in 2020, allows music fans to collect NFTs related to their favorite artists. It will use the fresh capital to boost Serenade’s current NFT offering. Serenade is also looking at expanding its artist partnerships team into the UK, US, and Australia.
Shand said that in the last six months since the launch of Serenade, they have been overwhelmed by the support from artists, their representatives, and the wider music industry. He highlighted that there is an enthusiastic demand for eco-friendly, easy-to-understand, and fan-friendly non-fungible tokens. Shand said it’s humbling to see the support and backing from respected music and creative industry professionals.
Music fans can purchase a variety of NFTs, through Serenade, such as digital artwork, digitally signed albums, or a copy of a song released exclusively through the platform. Serenade had recently collaborated with The Brit Awards to release a collection that marks this year’s winners.
Shand believes there’s nothing more important in the world of music NFTs than a genuine love of artists and their work, as well as the creativity to serve them within a new technology space. Iain Watt, the former YMU Group managing director, has been designated as the chairman of Serenade’s advisory board. He will help guide the company’s commercial and strategic direction. Watt said he has been an enthusiastic supporter since meeting Max Shand.
Serenade claims its NFTs produce 1/44,000th of carbon emitted by a standard NFT using an authentication method called the proof-of-stake (PoS). It transfers payments made by a credit or debit card into cryptocurrency.