Cryptocurrency firms and exchanges have made steady inroads into the world of sports and sporting events. The phenomenon is not restricted to the United States of America alone. From Europe to Asia to Australia, leading firms have partnered with sporting events to raise public awareness about crypto. In the latest news, the National Women’s Soccer League (NWSL) will have Voyager Digital as its official cryptocurrency brokerage partner. Under this multi-year deal, Voyager Digital will train and educate athletes from the NWSL to invest, trade, and use cryptocurrencies. The brokerage firm believes that it will be very helpful for these athletes and many will consider getting into crypto full-time after retirement. CEO of NWSL Marla Messing has said that they are very excited about this partnership as it has many mutually beneficial factors.
Crypto firms’ interest in sporting events is a great marketing tool since sports unite people like nothing else. Crypto firms have also been very diverse in their selection of sporting tournaments. From partnering with some of the world’s largest soccer tournaments like EPL and UEFA Champions League to focusing on niche sports like Mixed Martial Arts, crypto has expanded everywhere. As a result, public awareness of crypto is higher than ever. Voyager Digital hopes that its partnership with the NWSL will do great work for women both within and outside the sport of soccer. What remains to be seen is how much the NWSL’s popularity grows due to these moves.